Compare the options

A bookkeeper keeps books. We help you run the business.

MSP-only expertise, PSA fluency, and CFO-level instrumentation, with the finance workload lifted off the owner.

How the options actually compare.

WHAT YOU GET
Instrumental
In-house bookkeeper
Generalist firm / CPA
Works exclusively with MSPs
MRR, COGS & revenue matching done right
Rarely
PSA expertise (ConnectWise, Autotask, Halo)
Weekly cash availability report
Executive dashboard + monthly CFO review
Survives staff turnover
Single point of failure
Usually
Owner time spent managing finance
Minimal
High
Medium
Your time back

We take the finance workload off the owner.

Managing a bookkeeper, chasing reports, double-checking numbers, playing go-between with the CPA: that’s hours of your week that should go to clients and growth. We take on the management and oversight of the finance process, and hand you back a weekly cash report and a monthly review instead.

You stop managing the process

Day-to-day oversight of accounting is ours, including accounts payable, accounts receivable, payroll process, and reconciliations.

You stop being the go-between

We interface with your CPA directly on P&L and balance sheet matters.

You start deciding from a dashboard

Built for non-finance leaders, walked through with you every month.

The path

Start with bookkeeping. End with instrumentation.

1

Take over the books

We assume the bookkeeping function and clean up your accounting foundation.

2

Add instrumentation

Forecasts, health reports, and dashboards turn clean data into decisions.

3

Accelerate growth

Run on focused KPIs, protect cash, and take more to the bottom line, with far less of your time in the finance process.

The best part

And it’s typically cost-neutral.

By taking over the bookkeeping and servicing it efficiently, the forecasting, dashboards, and CFO review usually land at roughly what you already pay for bookkeeping alone. We want to invest, not extract.

TODAY
Basic bookkeeping
Bills paid, little insight
WITH INSTRUMENTAL
Books + forecasting + dashboards
~ same cost
“The distinction between accountants is evident… Non-MSP focused accountants just don’t grasp the nuances of our industry — a general CPA/Accounting firm simply lacks the specialized knowledge to understand the unique aspects and anomalies of an MSP.”
Lisa Niekamp-Urwin
Lisa Niekamp-Urwin
PRESIDENT, TOMORROW’S TECHNOLOGY TODAY

Compare us on your own books.